We sold out.
Six months ago, I held the first League dinner. I invited 19 of my business-minded friends. There were 356 contacts in my phone, and those 19 made the cut. Seventeen turned up.
The following month, nine came. Then 12. Then 10.
Those numbers could have been the market telling me that I had created an event nobody needed. I could have stopped. Instead, I kept returning to the reason I had started: remarkable people need to spend time with other remarkable people. That is where some of the best business relationships begin.
Why I kept setting the table
If you are in business, you have already done something most people would not. You have taken a risk, created something that did not exist and accepted the work and sacrifice that come with it.
That is what I mean by remarkable. It is not a claim about wealth or status. It is about what somebody has been willing to attempt and what they have learned while doing it.
Two months after that run of smaller dinners, we reached the maximum of 30 guests. Two people from the original 17 were still there. More than half the room had attended at least three times. People were returning because they liked what happened around the table.
They sit down with strangers and leave with new friends.
One guest, who hosted a networking event of his own, called it the best networking event he had ever attended.
There is no overt selling and no room for egos. The point is to spend time with people who understand the risks, uncertainty and responsibility that come with building something.
The signal changed
The market is now sending a different signal. Dinners are filling, members are returning and strangers are forming genuine relationships.
If you have received this magazine, you are already on the invitation list. If you want to join us, book early. We are now selling every seat.